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What Is The Electronic Shelf Label Market Size?

Sep 16, 2022

The dynamic pricing of products in stores is made possible by retail automation systems like electronic shelf labeling, which also improves the shopping experience for customers. All stores, from supermarkets to specialty shops, have started using these labels. Electronic shelf labels are widely implemented worldwide to improve retail establishments' productivity and reduce labor expenses. 

Tiny, wireless display technologies like electronic shelf labels rapidly replace paper price tags in retailers worldwide. One of the features they provide is the ability to modify product prices remotely. Displays can be automatically updated if the pricing of products is changed thanks to a communication network that can be centrally managed or operated by hand. 

Technology choices for this network include radio frequency (RF), infrared (IR), and near-field communication (NFC). The electronic shelf label market's supply chain is an extensive network that links the many market participants and their products and services. In terms of the market's supply side, key stakeholders include component/raw material suppliers, electronic shelf label vendors, distributors, and end users.

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The future of electronic shelf labels

The Future of Electronic Shelf Labels and Their Impact on the Market

The global market for electronic shelf labels is expected to increase from its 2021 valuation by 2030, at a compound annual growth rate (CAGR) of 22.49% between 2022 and 2030.

As a result of the rising popularity of retail automation, electronic shelf labels are being implemented in stores of all formats, including supermarkets, convenience stores, and specialty shops. The report, entitled "Global Electronic Shelf Label Market," analyses the industry. The research thoroughly evaluates the market's most essential subsegments, current trends, key drivers, and restraints, as well as the competitive landscape.

The Definitive Definition of the Global Market for Electronic Shelf Labels

Electronic shelf labels used by shops indicate the price of the product and the deals related to the goods. Retail stores typically have multiple ESLs managed by a central server and connected via a wireless system.

If a product's price changes, the ESL server will notify any ESLs showing that product. Once the ESL has the updated pricing information, it makes the necessary adjustments to the database. An Electronic Shelf Label (ESL) is affixed to the front edge of a shop shelf and displays the current price of a product, which is updated automatically anytime the price is changed. This adjustment can be performed by using an infrared, radio frequency, or optically-based communication network.

With the progress in retail digitalization comes the emergence of new products and services that are easy to use, implement and scale, significantly benefiting customers in a fully connected world. Electronic shelf labels (ESLs) have been widely used by retail businesses such as hypermarkets, supermarkets, and other retail locations.

The electronic shelf system is often used by shops to display the product's price on the shelf and information linked to it. The effect benefits retailers and consumers because it reduces labor costs, maintains the stability of prices, and frees up resources that may be better allocated to optimizing inventories.

For Example:

  • The WS075 was designed as a digital V-shaped conference sign.

  • Different information is displayed on both screens, which use double-sided e-paper.

  • Dual-sided content, accommodating a variety of situations, including conferences, banking teller lines, classroom presentations, etc.

WS075 7.5" dual-side electronic sign

In-Depth Analysis of the Worldwide Market for Electronic Shelf Labels

Retailers have reaped rising benefits from the widespread use of automation by the proliferation of information technology. The trend toward automating previously labor-intensive tasks has been a driving force in this sector's expansion. Because of this perk, electronic shelf label solutions have quickly become the norm in the retail industry. Electronic shelf labels are being used by retailers of all stripes, from hypermarkets and specialty shops to supermarkets and grocery stores, thanks mainly to the rising popularity of retail automation.

Additionally, computerized price tags in stores can help implement dynamic pricing. Another way technology can improve operations and productivity in the workplace is by lowering the amount of manual labor required to complete routine tasks. These factors propel the ESL market forward by increasing the demand for linguistic tools. However, the initial investment specific disorganized merchants require to implement the ESL system may be high because of the increased number of electrified shelves needed to accommodate the ESL tags.

Before implementing ESL technology, stores must determine how much money they expect to make and over what period. Most of South Korea's and India's retail market is too disorganized for the government to justify spending money on ESL technology. Retailers' lack of familiarity with ESL technology is another barrier to its spread in developing countries. These challenges are preventing the Electronic Shelf Label Market from expanding.

The market for Electronic Shelf Labels, Segmented by Store Format.

  • The Term "Hypermarket"

  • Grocery Store

  • Unique Retailer

  • Stores Selling Things Other Than Food

  • Various

The retail sector can be broken down into hypermarkets, supermarkets, specialty shops, department stores selling non-food items, and others. It is expected that non-food retail stores will increase faster than grocery stores over the projected period. Stores selling electronics, pharmaceuticals, and pharmaceuticals are included. These establishments employ ESL for digital pricing and advanced stock management. The expansion of the market might be attributed to these advantages.

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Electronic shelf labels

Electronic Shelf Label Market by Geography

For the continent of North America, see:

The global electronic shelf label market size is split into several regions: North America, Europe, Asia Pacific, and the rest of the world. Europe will account for the lion's share of market growth. This preeminence can be attributed to the early adoption of ESL solutions in the European region. The first commercially available English as a Second Language (ESL) product appeared in France in 1991. Although Europe's head starts in the Electronic Shelf Label Market, APAC is displaying promising growth due to globalization and the rise of the retail sector.

Why do you think the Electronic Shelf Label Market is expanding at the rate it is right now?

There has been a recent uptick in the use of electronic shelf labels USA in all retail establishments, from hypermarkets and specialty shops to supermarkets, which has helped propel the market's expansion.


The growth of the electronic shelf label market can be attributed to several factors, including the increasing automation of the retail industry, the demand for a more practical and less time-consuming alternative to paper labels, and the enhancement of operational efficiency through real-time product positioning