Discover More in Our Blogs, Articles and Use Cases

How To Improve Airports' Efficiency? Digital Signages!

Sep 09, 2022

During the past two years, we've learned that the most successful companies are those who are most able to respond to shifting client expectations. Comprehensive airport digital signage networks have made it possible for transportation hubs to instantly adjust messaging and guidance for various on-site goals, such as airports, train stations, and bus depots.

Meanwhile, DVLED (direct view light-emitting diode) screens are edging out typical LCD multi-panel video walls in cost. A comprehensive digital signage network that utilizes the most up-to-date technology and protocols to deliver timely messages in several languages is an exceptionally tempting substitute for static signage and even existing digital displays.

customer services.jpg

Customer services

Customer Service in The 21st Century:

A transportation hub's wayfinding is critical because it may make or break a customer's overall experience. The last thing a tourist wants is to arrive at their destination and not know where they are supposed to go. Whether they're looking for a security line, terminal, gate, or concessions, the experience should be easy and stress-free.

As digital airport signage can be updated in real-time, site managers can reduce or eliminate the requirement for staff members to physically replace static signs while providing customers with responsive information that aligns with the many digital experiences in daily life. Wayfinding information, departure and arrival timings, gate changes, security wait times, and reminders of health and TSA regulations can all be displayed on digital signage that has been strategically placed. In addition, computerized airport runway signs enable clients and automotive service providers to find their way throughout the facility. The display of current rules and regulations at the entrances can also serve as a reminder to clients.

These displays are even more important for international travelers and customers who have previously been underrepresented because they can run messages in any language. Additionally, it's critical for status updates and even essential communications like welcome messages that help build a company's reputation and inspire customers to return. These advantages can be gained in nearly any shape or size, as illustrated by the expanding number of airports adopting ultrawide, medium-resolution screens hung over pathways or security sections to highlight vital information.

reading table at airport.jpg

Reading tables at the airport

Operational Reduction

By offering constant access to the most up-to-date information, digital signage can also help internal operations and procedures. For example, DVD displays for outdoor use can help baggage handlers by showing them the correct location for the luggage claim. Static signage or a giant display that could be seen from a distance were the only options in the past; however, manufacturers of contemporary DVLEDs are now able to meet specific needs by offering different pixel pitches and pricing points while boosting display lifespan to an estimated 10-15 years (compared with 5-7 years as the industry average for LCDs).

With DVD, there is no need for every display to be HD. Larger pixel pitches allow larger screens to be used in circumstances where operators need to be able to read the net from a distance, which can save money, make installation and maintenance more accessible, and consume less energy. But LCD panels with HD resolution, typically appropriate for up-close demands requiring screens less than 100 inches, still play an essential role. This is most easily seen with many transportation hubs already using LCD technology for baggage claims and arrival/departure boards.

Ingenious Design Ensures Customer Satisfaction:

Adding or replacing taxiway signage requires careful study and professional expertise to ensure maximum efficacy, lifespan, and simplicity of use and maintenance like any other infrastructure change. In addition to having access to the most up-to-date technologies and processes, outside consultants frequently have connections with display makers who can offer extra insight and design support.

Utilizing a single-supplier solution for an entire digital signage network isn't necessary. Still, it can significantly simplify everyday use and routine maintenance by removing cross-platform issues and empowering IT personnel with the same software for all displays. Many public transportation systems are turning to advertise money from digital collections. Thus, it makes sense to have a mix of different-sized screens across the system that can all be updated using the same software.

Small and medium-sized terminal airport signs and train stations have the same challenges as major international centers. Additionally, mobile cart alternatives may be available for those that need to convey their messages on the go.

What's in Store for Travel?

Many people believe that transportation will improve in the next few years since infrastructure spending is now a major topic of discussion in the United States. Various cutting-edge technologies, such as curving DVLED displays that wrap around columns and DVLED floor panels that passengers may walk on, are increasingly being considered by businesses managing competitive transit stations. Using a vast collection in the shape of their state, a proud U.S. airport could readily welcome guests with a welcoming, eye-catching experience that promotes local culture and history.

Digital ESL signage on e-paper for the conference room:

E-paper ESL digital signage linked with a management system is an excellent option. Conference rooms, offices, and meeting rooms will be outfitted with digital link displays instead of paper signage. This digital room management can be achieved using electronic shelf labels.

For example:

MinewTag's ESL has a three-color LED light, allowing our employees to customize the lighting of specific goods labels to expedite the positioning of goods. The LED light's display color can also be customized, allowing multiple employees to conduct interest picking using different colors of lights.

airport meeting signage.jpg

MinewTag's 11.6-inch large-size label used in Baiyun airport meeting

Programmatic allows you to go further than ever before:

Today, programmatic transactions are the big news in digital out-of-home advertising. Using programmatic, advertisers can place advertising orders depending on third-party data availability. This is a terrific way to make your message as relevant and impactful as possible.

Again, airports present a plethora of intriguing possibilities for putting this capability to use. Is it raining where you are? Advertisements for tropical island getaways may be appropriate for airlines. When passengers are approaching the terminal, they may want to display an ad for a destination comparable to the flight's origin.


More prominent firms are increasingly using programmatic digital signage advertising as part of a larger omnichannel marketing strategy, which generally includes web, social media, and mobile advertising. A programmatic digital signage platform might help airports gain a slice of the ever-growing omnichannel pie.