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How Can IoT Technology Used In Retail?

Aug 26, 2022

IoT can help retail logistics track merchandise and estimate delivery times. Online shopping and delivery have exacerbated retailers' problems. Retail loss and theft prevention technologies are very popular. Retailers use location-based notifications, geofencing, and IoT beacons to give customers targeted offers. IoT storage optimization reduces waste. Contactless and cashierless checkouts improve the purchase process and save companies money on cashiers.

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IoT technology in retail

In Retail, What Is IoT?

Connecting various devices into one ecosystem, the Internet of Things allows them to speak with each other, provide data to the hub, and trigger particular responses from the system through a single network of devices. Smart homes, industrial automation, and agriculture are three of the most popular applications of the Internet of Things.

The Internet of Things (IoT) is also frequently employed in retail, and its popularity grows yearly. Amazon go iot was the first to introduce the concept of cashier-less stores and delivery robots to the market.


The Advantages of IoT

Retailers with a vision are already reaping the benefits of successfully implementing IoT applications. IoT in retail industry can benefit from the following features:

1. Improved supply chain management

Retailers can acquire a complete picture of the flow of goods from when they are manufactured to when they are placed in an electronic retail store to when a customer purchases them. Real-time analysis is possible of the gathered data, such as the amount of time spent in transit, the temperature at which the product was stored, etc.

This information is beneficial for transporting perishable goods, where the storage temperature is critical. According to some experts, approximately three-quarters of merchants intend to use the Internet of Things (IoT) technologies to update their supply chain management.

2. Improved customer service

The Internet of Things (IoT) also aids brick-and-mortar companies by providing insights into customer data. Internet of things retail apps may synthesize data from surveillance cameras, mobile devices, and social media websites when predicting client behavior.

IoT has improved the consumer experience in 8 out of 10 retail shops. As many as half of those surveyed said it had boosted productivity.

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IoT technologies

Use Cases for Retail IoT

Let's talk about how IoT can be used in your retail business.

  • Inventory control

In retail, this is one of IoT's most important use cases. One of the most pressing concerns in retail today is inventory optimization, and as a result, companies are turning to automation to help solve this problem. The Internet of Things (IoT) can help you keep track of your inventory and analyze the popularity of each product category. As a result, you can automatically alter your supply in response to changes in demand.

  • Monitoring of a location

Today's retailers face several delivery-related issues, but the pandemic spike in online buying and delivery accentuated these issues. Retail logistics can benefit from the Internet of Things (IoT) by tracking products as they move through the supply chain and predicting delivery times.

It's also possible to create a customer-facing IoT system that shows customers exactly where their things are at any given time.

You can also utilize location tracking to locate your employees. Make it easier for your warehouse workers to find what they need by tracking their movements around the facility.

IoT-enabled location tracking devices for retail loss and theft prevention are also rising in popularity.

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Electronic shelf labels in retail

  • Active maintenance

Repairing a broken piece of equipment is far more expensive than maintaining it. It's critical to keep all equipment and never allow it to break down, as unexpected breakdowns can result in financial and reputational damages.

Using IoT sensors, you may identify problems with your equipment before they become a problem and notify managers of what must be rectified immediately. The Internet of Things (IoT) has long been used in transportation, manufacturing, and utility sectors, and retail may also benefit from it.

  • Shopper flow tracking

Retailers can use various Internet of Things (IoT) devices to monitor and analyze their store traffic. Heat maps of client movements are created using these devices, including intelligent cameras, beacons, and sensors. It's possible to determine the optimal location for particular products based on this information, increasing the likelihood of purchasing them.

  • Waste minimization

With electronic shelf labels, the store can adjust the prices of perishable goods throughout the day by how long they have been left on the shelves. The clients are prompted to buy the products before they deteriorate.

With ESL, stores can easily adjust prices to reflect fluctuations in supply and demand. Our ESL demo kit allows you to try the whole solution in real scenes.

MinewTag New ESL Demo Kit

  • Personalized notifications

In retail, location-based notifications, geofencing, and IoT beacons are commonly utilized to provide clients with highly targeted and tailored offers. Put another way: this helps retail businesses improve sales and profits.

  • Monitoring of product storage

Products that quickly decompose cost retailers an estimated $70 million each year. To reduce waste, you can use IoT technologies to optimize your storage. Temperature, humidity, light intensity, and air quality may all be monitored and controlled by IoT sensors in storage facilities and other places where perishable items are stored.

  • Cashierless checkouts and contactless payments

Because of long lineups, have you ever had consumers leave your store? With contactless and cashier-free checkouts, you may streamline the purchase process and save money on cashiers, which is a significant problem for merchants.

Using IoT devices, you can keep track of every cart in your business and lock the wheels to keep them in place. This avoids theft and loss and ensures that there are always enough carts available for clients.



Retailers may gain a lot of insight from IoT implementations. Streamlining the customer experience while increasing profitability is a possible outcome of such solutions. When merchants implement standard retail iot solutions in brick-and-mortar businesses, consumers will see a significant return on investment (ROI) from enhanced supply chain efficiency and higher marketing conversions. This means that IoT-enabled solutions have the potential to improve customer satisfaction while also fostering greater brand affinity.