Discover More in Our Blogs, Articles and Use Cases

How Electronic Shelf Labels Used For Geolocation in Logistics?

Sep 05, 2022

Electronic labels are extremely helpful in logistics because they reduce the need for manually creating, printing, and replacing labels. Geolocation is a fairly recent development in the field of information technology. It uses digital information transmitted over the internet to locate the precise location of a particular object.

You can maintain the accurate product, status, and order data at all times with the assistance of electronic labels at storage locations, carriers, and routing cards. Electronic labels are extremely helpful in logistics because they reduce the need for manually creating, printing, and replacing labels.

E-Paper displays, used in electronic labels, have good contrast, enabling the material to be readily viewed from a range of angles and even in direct sunshine. These displays are used in electronic labels. In addition, the electronic shelf label system that you use can have new labels added to it at any moment and can be incorporated into the software you already use.

Because of technological developments and a general trend toward digitalization, supply chain management in a corporation is now simpler than ever before. This is due, in part, to the utilization of technology that is enabled with geolocation. Now thinking what is geolocation technology? Which makes it possible to monitor assets in real-time? Because it uses digital information transmitted over the internet to locate the precise location of a particular object, geolocation technology is a fairly recent development in the field of information technology. Previously, many establishments could only service clients who could physically visit their premises. However, the advent of online purchasing has completely transformed this dynamic.

logistic geolocation.jpg

Logistic geolocation

The Importance of Digital Shelf Labels in the Process of Geolocation

Keeping track of all of its logistics and supply chain management can be challenging when a retailer has various retail channels.

Geolocation comes into play at this point because it gives workers a clear picture of where everything is located, allowing them to work in a manner that is both more efficient and successful. Experimenting with geolocation technology should be done even though it is still in its early stages of development.

Because there are so many different geolocation technology systems available, it is frequently advisable to mix them to obtain the greatest results for the logistical operations of a company. Electronic shelf labels, also known as ESLs, are a fantastic innovation that can help retailers better manage their inventory across various shop channels. Establishing clear and exact geolocation of all things in the warehouse or the physical store of the merchant has many benefits, and one of those benefits is the utilization of electronic shelf labels (ESLs). Use DZ026-W as an example:

DZ026: A lengthwise dimension is 80.6 x 41 x 7 mm. The Active Display dimension with Area is 60.1 mm x 30.7 mm and Display Colors in the Order of Red/Black/White/Black. Comparable paper labels won't last as long as the DZ026, which features an IPX7-certified panel instead of paper labels. Additionally, the DZ026 will be more effective in a wider variety of tough environments due to the IPX7-certified panel.

DZ026's showcase video

Improved Connectivity at a Lower Cost

When gathering geolocation data, businesses that sell goods in stores can make significant financial savings by converting them to electronic shelf labels. Because ESLs can communicate with bluetooth network, real-time tracking can be accomplished without needing costly separate tracking devices. This is because ESLs can communicate with both types of networks. ESLs also utilize Bluetooth to facilitate the exchange of geolocation data with other electronic gadgets. In addition to this, the battery life of electronic shelf labels has been adjusted so that they can send precise data. The staff members can monitor the system and find products that need their attention.

Improved Supply Chain and Logistics Management

Retailers rely on an extensive network of distribution channels to fulfill their obligation to provide timely delivery of products to their customers. When a company expands beyond its immediate geographic area and begins conducting business online, inventory management faces an increase in complexity. Simply put, there are much too many different factors to monitor constantly. Consequently, businesses of all sizes, including very small ones (ESLs), can benefit from digital solutions.

These tags link a retailer's distribution networks to a centralized database, making it possible to view tracking and movement updates on products in a flash. When an ESL is updated, data are sent from a firm warehouse or store to a central gateway, where they are received, and then the signal is sent back to the system to facilitate real-time location tracking. The logistics & supply chain management are both subject to ongoing change, which means that workers can adapt their tasks in a more effective and quicker way.

product distribution.jpg

Product distribution

Indoor Mapping of Product Distribution

Retailers can utilize geolocation to track the global position of a product or shipment and find a specific item within their shop or warehouse using a digital map. This is in addition to tracking the location of shipments. Staff members can readily locate products if they are well arranged and appropriately labeled with an ESL. The logistics managementgeolocation infrastructure for electronic shelf labels also can display the current stock levels, which is an added plus. Employees who are better aware of inventory levels are better equipped to place orders for fresh shipments, transfer goods, etc. This is because employees know better how much stock is currently available.

The company's customer support department is another department that could benefit from using this digital map. Customers can press buttons on display to initiate a conversation with a member of the ESL staff. Whether they require a different size or want to see what the other options look like, employees can utilize geolocation to locate and collect products from anywhere in the store.