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How Electronic Shelf Labels Can Improve Retail Communication

Jun 14, 2022

Retail communication is the art of packaging, displaying, and positioning products in-store in a way that makes them more appealing to customers, whether they're browsing or making an actual purchase. It's about making sure that what you sell gets noticed, regardless of whether people are looking for it or not.

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Retail marketing communication

Retail Marketing Communication

Retailers have long been using retail communication techniques to improve their bottom line by increasing sales and promoting new items on store shelves. But today's consumers are expecting much more from retailers than ever before — they're looking for an experience when they walk into a store, not just products to buy. They want to know what's new and exciting from brands they care about; they want to be inspired by displays that get them excited about buying things.

Electronic Shelf Labels / E-ink Labels

Electronic Shelf Labels (or E-ink Labels) are a great way to improve your retail communication. They are essentially electronic signs with low energy consumption and long battery life, which can be mounted on the shelf and can display text, images, or animations.

There are many types of ESLs, each designed for a specific purpose. One common type is the price tag, which can display the price of an item or be used to scan barcodes for inventory management. Some electronic shelf labels also have interactive features like touch screens, video displays, and even lights that flash when an item is on sale.

The main benefits of Electronic Shelf Labels / E-ink Labels:

  • Low energy consumption: The use of E-ink technology means that these labels require very little power to display information to customers. The battery will last for years rather than months.

  • Long battery life: The battery is inside the label, so you don't have to worry about replacing it!

  • Customizable: You can customize your signage with either static or animated content such as product information, store promotions, and more.

  • Easy set up: These labels are super easy to set up. Just connect them to Wi-Fi, configure them via our free app and you're ready to go.

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Eletronic ink price labels

Unique features of ESL

Here are some unique features that retailers can enjoy from using ESLs:

  • Improve Customer Satisfaction: ESLs can help you get better feedback from customers by providing them with information about your products and services.

  • Increase Sales: Shoppers who are informed about your products will likely make better choices and purchase more often than if they were left uninformed about what they were buying.

  • Reduce Returns: By providing customers with all the information they need before they make a purchase, you'll reduce returns by helping them avoid making bad purchases in the first place.

  • Pricing: One common problem that retailers face is inaccurate pricing due to human error or incorrect information being entered into the inventory system. Electronic shelf labels allow retailers to set up automatic pricing rules that will allow them to quickly adjust pricing in their store at any time without having to manually enter new numbers.

3 Types of Retail Communication

There are three main types of communication in retail:

  • In-store communication

In-store communication is the process of delivering information to customers while they are in a retail environment. It includes all forms of marketing, advertising, and promotional activity that take place within stores, including signage, product displays, and shelf talkers.

In-store communication is a powerful tool for retailers because it directly targets consumers when they are most receptive to messages. This makes it effective at driving sales and increasing customer loyalty.

  • Salesperson communication

Salesperson communication is one of the most important factors that can help you succeed in your sales career. If you're not communicating effectively, then you're losing potential customers and money.

  • Advertising and marketing communications

Advertising and marketing communications is a mix of marketing, advertising, public relations, and sales promotion activities that are used to communicate the value of goods or services. It can also be used to promote a point of view, such as political or social ideas. Advertising and marketing communications can have a positive effect on your business by encouraging customers to buy your products or services.

How ESLs Improve In-store Communication?

Here we will help you to know how ESLs improve in-store communication? Retailers can use ESL in a variety of ways to improve their business. The following are just a few examples:

1. Advancement

By using electronic shelf labels, retailers can collect different information in their stores. With this information at their fingertips, managers can predict when equipment needs maintenance before it breaks down and causes disruptions in the store's operations. This will allow them to schedule maintenance crews, so they don't disrupt customers or staff during peak hours.

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How to improve in-store communication

2. Personalized experiences

Electronic shelf labels allow retailers to offer personalized experiences based on their customers' previous purchases and shopping habits. For example, if someone buys a certain product often, they may be offered coupons or discounts on related items after making their purchase to encourage future purchases of those items. This type of personalized service was previously difficult for retailers because they did not have enough data about customer behavior and preferences until they started using electronic shelf labels.

3. Provide a common language for all staff

If your staff doesn’t share the same language, it can make it difficult for them to communicate effectively with each other. This means that they may struggle to understand each other when there’s an issue or opportunity in the store. If this happens too often then it could lead to poor customer service or product complaints from customers who aren’t able to understand what is happening when they visit your store.


The MinewTag E-ink ESL provides a robust experience that provides a high-quality visual display and paper experience for clients. This makes the customer feel more comfortable when they are shopping, so they can have a better shopping experience.

Also, the MinewTag E-ink ESL allows us to update products with just one click, which reduces costs. In addition, MinewTag E-ink ESL consumes less energy than traditional LCD labels because it uses e-ink technology instead of backlit LCD screens.