A large home appliance retailer in Europe recently completed a rollout of Minewtag electronic shelf labels, digitally transforming its shelf management operations. The store carries a wide range of electronic products, home appliances, and digital goods, while also supporting an online-order, in-store-pickup model that continues to grow in popularity.
With the increase in product categories and the frequency of promotional activities, the updating and maintenance of traditional paper price tags consumes a significant amount of time, hindering operational efficiency. Therefore, stores are looking to implement a digital solution to improve shelf management efficiency.
Why Minewtag
After evaluating several suppliers, the store selected Minewtag four-color slim electronic shelf label series.
Minewtag electronic shelf labels utilize Bluetooth 5.0 communication technology, supporting rapid changes and real-time synchronization of label information. Leveraging a cloud management platform, product prices and display content can be modified anytime via PC or mobile device. Changes are instantly applied to each electronic shelf label, and large-scale updates across the entire store can be completed quickly in a short time.
Solution
Multiple Sizes Deployed Across All Shelf Areas
The store employs a differentiated size strategy to accommodate various shelf formats in different product areas, ensuring optimal information display for each category.
On Open Hook Display Shelves
Compact electronic tags and lightweight hooks are installed. Installation requires no tools and can be completed within a day for the entire area. The slim design of each tag maximizes shelf space, eliminating the visual clutter of paper tags and creating a clean and unified look.
In the Large Appliance Area
Minewtag 4.2-inch electronic shelf labels are deployed throughout the main appliance area. The larger screens accommodate a richer content layout, displaying product specifications, energy efficiency ratings, warranty information, and promotional prices, providing customers with more comprehensive reference information in front of the shelves.
Results
The deployment was completed quickly, and employee acceptance was high, with reports of a 60% reduction in time spent updating price tags. Customer benefits were equally significant—post-deployment surveys showed an approximately 25% increase in customer satisfaction with the clarity of in-store information. The introduction of digital shelf labels not only improved daily operational efficiency but also laid a better foundation for the store to achieve broader digital transformation goals.
