Project Snapshot
Industry：Supermarket
Country：Morocco
Deployment Size：25,000 ESLs
Solution：MinewTag Electronic Shelf Label Solution
Support：On-site installation, system deployment & technical assistance
Key Features：
Real-time Pricing
Centralized Management
Wireless Communication
Project Overview
Over the past weeks, the MinewTag team has been working closely with local partners and retail customers in Morocco to deploy 25,000 electronic shelf labels (ESLs) across different store environments. Our team provided on-site installation support, system commissioning, and deployment guidance to ensure a smooth rollout.
The project covered multiple product categories across the store, helping the retailers transition from traditional paper labels to a modern digital pricing system. With the new ESL infrastructure in place, the supermarkets can now manage pricing updates more efficiently while improving overall operational accuracy.
The Challenge
Large supermarket chains face constant pricing and operational challenges. Promotional campaigns, supplier price changes, and inventory adjustments require frequent updates across thousands of SKUs.
Before adopting ESLs, manual paper label replacement often involved:
·Significant labor time
·Pricing inconsistencies between shelves and systems
·Delayed promotion execution
·Higher operational costs
·Difficulty managing updates across multiple store sections
As retail operations continue to evolve, the customer needed a faster, more reliable, and scalable way to manage pricing throughout the store.
The MinewTag Solution
Electronic Shelf Labels
MinewTag deployed thousands of ESLs across grocery, snacks, beverages, condiments, and other retail categories. The digital labels provide clear product information and support real-time price synchronization.
Wireless Communication Infrastructure
Taking the geographical conditions of local supermarkets in Morocco into consideration, the MinewTag team planned and deployed gateways to ensure stable and reliable data transmission between ESLs and the management platform.
Centralized Management Platform
Store managers can now update prices centrally and synchronize changes across the store within minutes, eliminating the need for large-scale manual label replacement.
Implementation Process
To minimize disruption to daily store operations, the project team carefully planned the installation schedule and coordinated closely with the customer throughout the deployment.
During implementation, MinewTag engineers:
·Installed shelf rail systems
·Mounted electronic shelf labels
·Configured wireless communication equipment
·Tested tag connectivity
·Verified price synchronization
·Assisted with operational validation
The deployment was completed aisle by aisle, allowing the store to continue operating while the new digital pricing infrastructure was installed.
Results
Following the deployment, the supermarket now benefits from:
·Faster price updates：Promotions and price changes can be executed more quickly.
·Improved pricing accuracy：Digital synchronization helps reduce discrepancies between shelf labels and system pricing.
·More efficient store operations：Staff spend less time replacing paper labels manually.
·Better shopping experience：Customers benefit from clearer and more up-to-date pricing information.
·Scalable digital infrastructure：The retailer now has a foundation for future store expansion and digital retail initiatives.
Why MinewTag
At MinewTag, we believe that successful ESL projects require more than reliable hardware. From solution design and deployment planning to on-site implementation and technical support, we work closely with customers to ensure every project delivers long-term value.
The Morocco deployment demonstrates MinewTag's ability to support large-scale retail digitalization projects and provide practical implementation assistance throughout the entire deployment process.
Looking Ahead
As retailers continue to modernize their operations, electronic shelf labels are becoming an essential part of efficient store management. The successful 25,000-label deployment in Morocco marks another important milestone in MinewTag's commitment to helping retailers build smarter, more connected stores.
We look forward to supporting more retail partners around the world as they accelerate their digital transformation journeys.
