Retail shelves are moving into a new digital era. Paper labels are being replaced by digital price tags. Most stores use e-ink price labels because they consume very little power and update quickly, making them practical for everyday pricing. Alongside these, LCD price tags are gaining attention for a different advantage,they can play short animations or video clips and offer sharper, more vibrant displays. In certain scenarios, especially where visibility and engagement matter, LCD tags deliver a stronger visual impact thane-ink price tags.
For retailers, the advantages are clear: better engagement at the shelf and greater control over price information. Prices, campaigns, and product details can be updated instantly from a central system, ensuring consistency across all stores. It's a simple, efficient way to keep shelf information accurate and make products more appealing to customers.
Dynamic Screens Capture Attention
Movement draws attention faster than any other visual element. In a store filled with products and labels, motion helps certain items stand out and capture the shopper’s focus. LCD digital price displays make use of this effect by introducing subtle animation and color shifts at the shelf edge. These small visual cues guide attention to key details such as promotions, new arrivals, or product highlights.
This approach supports how people naturally shop. When motion draws the eye, it encourages a moment of focus, long enough for the customer to notice an offer or compare options. That simple pause at the right place can influence a purchase decision.
From Label to Mini Screen
The shift to LCD price tags is largely due to changes in retailer expectations for the shelf. Rather than just indicating a price, the shelf is becoming a place where information, branding, and promotion have to interact locally and instantly. LCD technology satisfies this requirement as it can show a lot more than just static figures.
An LCD price tag is able to change very quickly like any digital label, however, the main point of its usage is the way it displays the information. The screen output is in full color and high resolution, thus retailers can make use of product photos, pictograms, or even very short video segments directly at the shelf to attract customers. This is making price changes, limited time promotions, or cross-selling messages more visible, something that cannot be done by an e-ink screen.
In locations where visibility is very important - for example, fresh goods, beauty, beverages, or fast turnover promotions - the LCD display is no longer just a label. The product's brightness and movement are its "helpers" in gaining the customer's attention, thus giving retailers the shelf-edge tool that not only supports their work efficiency but also has a great impact.
The Marketing Potential of Motion at the Shelf Edge
Motion makes a big difference when it really helps a retail goal to be achieved. By means of LCD price displays, these applications become feasible in large numbers:
SKU Recovery:
If a product's sales are below average, LCD labels can recapture consumer attention by creating attractive promotional videos. Thus, category managers get a direct tool to increase visibility which is the change of signage or shelf layout without doing.
Brand-Funded Activation:
CPG brands were already investing a lot in getting more shelf presence. LCD screens make the shelf edge a digital media place where brief visual pieces - brand colors, icons, or quick motion strips - can be displayed without the installation of wobblers or light-up hardware. This is creating a new money source for retailers and a more consistent activation method for brands.
Time-Based Promotions:
Since LCD displays can change pictures very quickly, it is quite simple to run time-sensitive campaigns. Deals for breakfast, discounts for evening, or pushes of midday meals can be programmed and started automatically. The categories of fresh food, bakery, and ready-to-eat are the ones that will benefit the most as timing is the main factor that influences sales.
Smarter Shelf Communication with Minewtag LCD Price Tags
Minewtag's LCD price tags use TFT LCD technology that is capable of very detailed, high-contrast displays with deep, bright colors. Besides that, these displays can be videos, pictures, prices, QR codes, and text, all of which can be updated via Wi-Fi. These LCD labels that come in single and double-screen versions are perfect for campaigns and for pointing out the goods on promotion, thus providing the sellers with an attractive and contemporary tool for shelf communication.
