With an ever-increasing number of business scope, Cosmetics Store needed to integrate products and database effectively for increased flexibility and automation.
The store locates in Tokyo with six floors and over 300 square meters. It covers a full range of categories with makeups, health products, daily necessities, and maternal & child products. Adjusting prices with paper labels is time consuming. A large number of staff is required to maintain paper price tags, but mistakes are still inevitable. The wrong price can result in check-out delays, consumer complaints, and higher operating expenses. Adhering to its vision of “quality life, better daily life”, the store targets to offer customers a better shopping experience while maintaining profits.
To meet the requirements for the long-term evolution of their operation system, we customized several full-set Smart Retail Solutions based on the most effective & attracting electronic shelf labels and intelligent Cloud Platform.
The solution is safeguarded with physical, network, application and data security, which is supported by proprietary chipsets and digital platform. The cloud data center manages information resources to improve store service efficiency and decision-making accuracy.
The Cosmetics Store selected our MTag in size of 2.13 inches with fully graphic three-color display (Red, black and white). With our cutting-edge labels, the store could draw customers’ attention to offer and present wider range of commodity info. Our Tags help to build a positive brand image.
The cosmetics store is able to realize tens of thousands changes in seconds on each label. This ability enables the store execute timely promotions to incentivise sales, eliminate price errors and reduce time & effort waste. It further ensures in-store employees get rid of the work on paper labeling, and concentrate on customer service. The clients enjoy the attentive service as well as obtaining added value in the more detailed product information (the source of origin, product ingredients and more). The environment-friendly label builds trust, nurtures loyalty and brings a new image for the Japanese cosmetics store.
EMBRACING NEW RETAIL MODE
Global demand for ESLs is increasing and expected to surpass 240 million units by 2024, according to Global Market Insights. We hope to change the traditional model of using paper price labels and the antiquated marketing in the retail industry. It is time to embrace the new retail mode era.