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What Information Can Be Display on the ESL?

Nov 11, 2022

An electronic shelf label with the ability to show many pages could be useful in this situation. ESLs can often show up to seven pages of data for stores. ESLs also help reduce person-hours.

Electronic shelf labels provide several advantages to businesses, including the ability to update product information and facilitate product discovery for staff easily. This is because all ESLs are linked to a centralized database that saves and processes the information they provide and receive.

Why do you need an ESL Program?

When managing a store's workflow, ESLs can also assist cut down on person-hours and paperwork. ESLs, or electronic shelf labels, streamline retail operations by allowing managers to update and track information for all of their stores from a central location. ESLs are the equivalent of traditional paper shelf labels but in digital form. Customers can readily get product information by interacting with the ESL, which is positioned on the shelf edges in a retail store.

An explanation of the ESL method:

Retail omnichannel synchronization networks are built on the backbone of electronic shelf-label systems. These ESLs typically have wireless interfaces and low-power central processing units. The terminal screen, communication hub, and label management software make up the system's core components. All electronic shelf labels are in constant contact with a central database where employees can see a complete overview of the entire system. It is easier to manage operations across channels when all of a retailer's data is in one central location.

Exactly How Do ESL Programs Function?

Transmitting, updating, and color e ink display information are the three main steps of most ESL systems. The label management system collects and organizes all product data.

These data packets are transmitted via the network using a wireless connection. After being sorted by product, the data packets are sent to the appropriate electronic shelf label. The information is transmitted to the ESL terminal and eventually seen on its screen.

Even though a strong and consistent connection between the system and ESLs may be challenging to maintain, merchants need to do so. Because of this link, the digital shelf label can act as a receiver and transmitter for the system's central hub. Depending on the settings in the management software, it can either receive data from the program or show data received from the software.

Best-Performing ESL Software:

The Advanced Information Management System, or Aims, is the driving force behind our most recent product generation, Newton. To aid businesses of all sizes in optimizing their ESL-related activities, we've designed Aims to be quick to react, light on resources, and simple to use.

Aims come in various deployment models, including software as a service (SaaS), cloud, and on-premises, to better serve a wide range of stores' requirements. Aims can also be easily put into practice.

Typical ESL Lesson:

In addition to software, most digital shelf labeling systems include hardware components. However, a practical answer that facilitates rapid automation, enhanced consumer involvement, and real-time data analytics should be:

  • Extremely lightweight, so they won't tip over while being stored on shelves;

  • Easily readable thanks to a screen size of up to 12.2 inches;

  • Provide an in-house retail IoT analytics platform;

Exactly How Do ESL Programs Function?

Using your local network, a digital shelf label system can show or change the pricing for products on an electronic paper screen. Also, the system may be managed centrally, allowing firms to instantly change prices for their products in all locations.

The ultra-low battery power mode features some cutting-edge ESL systems that allow them to keep going well past the typical five-year mark. This function can also lessen the daily update threshold for battery health.

For what reasons might one consider learning ESL?

Among the many advantages of an ESL electronic shelf label is its ability to streamline processes. Automating price changes has several benefits for your organization, including reduced human error when making adjustments and more time for workers to focus on customer service and other high-value activities.

Some additional gains from learning an ESL:

  • Consistently correct price everywhere;

  • an integrated, unified, and consistent customer experience across all channels, including QR code-based purchases;

  • Management of stock is simplified;

  • Perfect for selective marketing campaigns.

  • Instructions for Creating an Electronic Shelf Tag

  • Initiating digital retail shelf tags is a prerequisite to installing them.

Types of information what you get form ESL:

1. Code QR:

If you run out of an item in the store, you risk losing sales. However, using Newton, you can still make more sales. If an item is out of stock, can ESL display a QR code for the client to utilize to place an order. It's as simple as having them scan the QR code, which will take them directly to the store's website or app.

2. Distribution of Goods:

Customers can use Newton to see if a particular shoe or item of clothing is in stock before asking for it, improving both the store's productivity and the quality of their customer service.

3. Procedures for Manufactured Goods:

The supports page flips of up to seven pages, allowing users to simultaneously large e ink display comprehensive operating instructions for the whole production line.

Paper instructions are no longer needed because all the information necessary to complete the manufacturing process and create the item may be shown on a single screen.

4. Report on Delivery:

When orders and deliveries have to be tracked manually, it might slow down the entire order fulfillment process due to human error. When delivering from a distribution center to a store, the tray can be labeled with the customer's order number and the location where the item will be returned.


The expensive initial expenditure needed to configure ESL in stores is a crucial restraint on expanding the Electronic Shelf Label (ESL) business. The initial cost of ESL deployment may put off unprepared stores because of the additional electrified shelves that must be installed to comply with ESL labeling or to be compatible with ESL. In addition, before implementing a new piece of technology, stores and businesses thoroughly weigh the costs and benefits.